RH - Our Target Audience

Our core target audience ranges from the ages 15-24. The reason for this is that the BBFC rating we have aimed for our film is 15. The reason this ranges up to 24 is the rough guidelines for a TA, this applies also with 12 and 18 rated films. This is a link to the BBFC film classification website

We are aiming our films at males rather than females because males tend to be more attracted to the Slasher genre whilst females conventionally tend to prefer the Rom-Com genre. In our opening we include a 'Screem Queen' this should appeal to the males audience because she is a blonde busty, sexually active girl.

Teenagers who are sexually active should be able to relate to particular scenes because of the inclusion of subtle hints, and certain dialog that a younger audience wouldn't be able to relate to.

The actors in our production our from Yorkshire, the key stereotype of people from Yorkshire is that we all have really broad accents. We are associated with a flat cap and a whippet, this alludes to a rural life. Within our production one of the locations is in the countryside. This will reaffirm peoples stereotypes of the region. This productions core audience however will be Yorkshire men.

Class and status, the teenagers are shown in a large house which signifies they are well off, however then 'Casey' gets into the purple VW Polo, we can denote from this that she is working class and a new teenage driver. If we apply the commutation test and change the car to a £50,000 Mercedes then suddenly the text means something completely different. If this was the car we would denote that she is extremely rich and probably a posh Yorkshire 'snob'.

Finally our secondary target audience is from the age range of 13-34, we have chosen this as our secondary target audinece purely because BBFC ratings doens't stop kids under the age of 15 from viewing these film weather it is at the cinema or on DVD. Also we have increased the age from 24 to 34 because by doing this the slightly older genreation will be able to relate to intertextuality for example our 'Screem Queen' is called 'Casey'  refering to Drew Barrymoore's character in 'Scream' A link to Casey's character in Scream. Also our male character is named 'Sam' refering to 'Dr. Sam Loomis'  played by 'Donald Pleasence' in 'Halloween'. A link to Dr. Sam Loomis' character in Halloween